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  • Stack of books with a bee holding a book titled Your Author Brand

    The Power of Your Author Brand

    Building Your Literary Identity Understanding Author Branding An author brand is far more than just a logo or website design. It’s the complete experience you create for your readers, encompassing: The BEES Framework for Author Branding Building on the innovative BEES Model, let’s break down the essential components of effective author branding: Brand Foundation Expand Your Presence…

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  • Flowers and bees surround a book with the title Books Build Buzz

    The BEES Model

    A Smarter Approach to Book Marketing If you’re a nonfiction author, you know that writing a book is one phase of your path—getting it into the hands of the right readers is another. With so many marketing strategies, it’s easy to feel overwhelmed or unsure where to focus your energy, and timing matters. That’s where…

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